WORLD EXPO 2010 Shanghai

Open This End
Everyday since 1º May- 31th October 2010

Air Tree Madrid Pavilion Best Urban Practices

OPEN THIS END is a nonprofit cultural organization formed by professionals of the scope of the art, the culture, the sciences and the education that classifies, develops and exhibits contents generated with new technologies.

The objective is to approach this knowledge to professionals, students and to the public, in general, in an actual, precise, pleasant and fresh form.

WORLD EXPO 2010 MADRID AIR TREE EXHIBITION

The program of OPEN THIS END in the World Expo 2010 consists in three exhibitions that expose the videos created by international artists, showing, for the first time in history, and for the first time in a World Expo, an exhibition that presents the theoretical classification of the three types and stages of the present video art.

curator: Cristina Garcia-Lasuen

1) REAL (R-R) This category of artistic videos shows images of the daily life using the present tools of creation. In some cases the artists use the present instruments of creation, projection and communication, modifying the space and interacting with the real public. The videos reflect the innovating performances of these artists.

“The Blue Planet” by Saskia Boddeke

2) VIRTUAL (R-V) These artistic videos are done with animation, CGI (computer-generated imagery). They have recreated an appearance of reality, those that we call “Virtual Videos”, or they can be images with a "cartoon" style called “Animations”, but in both styles always are virtual representations, not real. These artists have created a new world.

“The Third & the Seventht” by Alex Roman aka Jorge Seva

3) MACHINIMA (V-V) These artistic videos are the maximum degree of the potential of virtuality. They are not drawings, nor cartoons. These videos are recorded, within their own virtual 3D world, environment, called “metaverso”; generally using a personage, an Avatar. It allows showing the interactive interface of the avatar’s performances and what happens in these generated worlds. It also can show it and record it in real time, “render”. The reality does not take part. Usually they are originated in video games and recreational social programs. They are known as “machinimas”. The definition of the word is composed of the techniques and tools used to do it: machine + animation + cinema. By the openness of these tools and techniques and with the easy accessibility for the public to generate these creations, we believe it has developed a new term which would be a “CinePop”.

“City Dreams, No Sound Island” by Aino Baar

ARTISTS AND WORKS:

1º Exhibition, May-June 2010

ALEX ROMAN aka JORGE SEVA (R-V)

The Third & The Seventh, T&S Teaser2, Kahn s Exeter Short Film

ALFONSO KOHN aka AL PERETZ (V-V)

The Rumba Bacana II

BINARY QUANDRY (V-V)

Autumn

BRYN OH (V-V)

The Daughter of Gears Vessel s Dream, Willow

CHANTAL HARVEY aka CHANTAL GERARDS (V-V)

Virtual Kerkrade, Orientation, AOM, Kolor Fall, I wish for you

JOAQUIN BALDWIN (V-R)

Sebastian s Voodoo, Papiroflexia

LAINY BOOM aka TRACE SANDERSON (V-V)

Stolen child by Yeats, Push, The dumb man

MAKOTO YABUKI (V-R)

Ace One, Scope, Manakai

MESCALINE TAMMAS and FOUR YIP (V-V)

Fushion

PETER GREENAWAY (R-V)

Nursery Tales

POID MAHOVLICH (V-V)

Ephemeral

POOKY AMSTERDAM and BERNHARD DRAX (V-V)

Date Your Avatar

RODRIGO BLAAS (R-V)

Alma

SASKIA BODDEKE aka ROSE BORCHOVSKI (R-R), (R-V), (V-V)

Lost on Counting by Susa Bubble, The Blue Planet, Trailer photo s, The Survivor of Warsaw

SPYVSPY AEON (V-V)

The oldest airborne City, Multiple Worlds

TOM JANTOL (R-V)

The Remake, The fish incident, The Bridge, Brief to encounter

VICENTE SAHUC and SARA FERNANDEZ (R-R)

Almeria, New York, Tokyo

ARTISTS AND WORKS:

2º Exhibition, July-August 2010 (art selection in process)

ARTISTS AND WORKS:

3º Exhibition, September-October 2010 (the art selection begins on July)